🐾 Case Study: Helping Mooney and Friends Grow Their Pack

Overview

Client: Mooney and Friends
Industry: Pet Services (Dog Walking)
Location: Guernsey
Services Provided:

  • Website Design & Development

  • SEO Strategy & Execution

  • Facebook & Instagram Advertising

  • Conversion Tracking & Booking Form Setup

The Challenge

Mooney and Friends, a local dog walking and pet sitting business in Guernsey, had been growing through word of mouth but needed a more professional online presence to reach a broader audience.

With no website and no digital marketing strategy, they were missing opportunities to convert local dog owners into loyal clients.

Our Approach

We partnered with Mooney and Friends to build a strong digital foundation and drive measurable growth.

1. Website Launch

We designed and built a clean, mobile-friendly website that reflected the brand’s warm, professional identity.

Key pages clearly communicated the range of services offered, pricing, and the benefits of solo and gorup dog walks.

2. SEO Optimisation

Through keyword research and local SEO best practices, we positioned the site to rank for phrases like:

  • “Dog walker in Guernsey”

  • “Pet sitting Guernsey”

  • “Guernsey dog walking services”

3. Facebook & Instagram Advertising

We created and managed a series of high-converting ad campaigns focused on:

  • Dogs making new friends 🐶

  • A free introductory walk offer

  • Trust-building visuals and client testimonials

We continuously tested and optimised creative, messaging, and audience targeting to maximise return on ad spend.

4. Booking System & Conversion Tracking

To streamline customer acquisition and improve tracking:

  • 📋 Custom Booking Forms: We built simple, intuitive forms that made it easy for new customers to request their dog’s first walk or to book a pet sit. These were fully integrated into the site for a seamless experience.

  • 📊 Conversion Tracking: We set up custom conversions to track form submissions directly from Facebook and Instagram ads. This allowed us to monitor real ROI and optimise campaigns for actual bookings, not just clicks.

This closed-loop setup gave both us and the client clear insight into which campaigns were driving real business results.

The Results

✅ A high-converting website that builds trust and generates leads
✅ First-page Google rankings for valuable local keywords
✅ Dozens of new clients through targeted social media advertising
✅ Accurate conversion tracking tied directly to bookings
✅ A simple booking process that turns interest into action

What the Client Said

“Khonsu made the process so easy. The website looks amazing and the ads bring in new pet owners all the time. My client list has grown faster than I ever expected!”
— Founder, Mooney and Friends

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